Do you know what the most important thing for a brand or individual to do on social media is? It is simple – be your authentic self. This is basic advice but it is often ignored.
From my four years of working in social media, I have seen real life photos and commentary get the best engagement and reach. Why? I think it is likability. When people show who they really are, when they are vulnerable, their audience responds with approval.
From a social media standpoint, that means showing behind the scenes at the office place. Yes, they do want to see your office. If you own the business, it means getting your face out there. We all know people do business with people – not products. If you are on Instagram and your face is not, we need to have a chat.
And now social media also means video; Facebook Live and Instagram Stories are wonderful ways to connect with your audience.
Let me know how I can help you in your social media. Try my FREE / no obligation 15-minute phone call to get you started. Email me at Jenny@sojennymedia.com to schedule a time. I look forward to talking to you!