How’s that end of the year treating you? I am not talking about holiday shopping here – I want to hear about your annual appeals.
Here are 5 Tips:
1️⃣ Tell your story; make your annual appeal personal to your audience. Use their name, thank them for past giving, note how long they have been involved…
2️⃣ Be compelling about what the annual appeal funds. Highlight your mission, profile those you’ve served, share success images.
3️⃣ Outline your needs. Suggest giving levels and what each level achieves.
4️⃣ Make online giving a snap.
5️⃣ For those that prefer it, make sure offline donations are a breeze too.